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PACT Apparel Receives Minority Investment from Sunrise Strategic Partners

Sunrise Strategic Partners (“Sunrise”), a newly formed Boulder, CO-based accelerator of emerging brands cofounded by Steve Hughes and Trilantic North America, announced today a minority investment in PACT Apparel (“PACT”), a team bringing a story of change to the everyday apparel category with its line of super soft organic and fair trade cotton basics.

“Steve’s strategic thinking - and Sunrise’s growth capital - will help accelerate PACT's mission to become the Basics Brand for the Change Generation,” said Brendan Synnott, CEO of PACT. “Sunrise understands the culture that makes challenger brands successful, and their location in Boulder is an added bonus. I look forward to working closely with Sunrise to take PACT to the next level."

“PACT is on the forefront of transforming the way apparel is made. The brand’s ethically produced garments are resonating with the socially conscious and value driven consumers that are becoming increasingly vocal in the marketplace,” said Steve Hughes, Sunrise Strategic Partners CEO. “Brendan Synnott is a proven leader in the natural products industry, and I’m looking forward to working with him to continue to grow the PACT brand.”

The investment from Sunrise will enable PACT to accelerate growth by focusing on increasing distribution and investing in marketing. This investment marks the first for Sunrise, a newly formed investment vehicle that provides growth capital and expertise to early stage health and wellness brands to support their development, add strategic value and share guidance on tactical priorities.

Caroline Stevens
Sunrise Strategic Partners

Feb 25, 2016
Boulder, CO

Caroline Stevens
Sunrise Strategic Partners

Trilantic Capital Management L.P. (“Trilantic North America”) is a private equity firm focused on control and significant minority investments in North America. Trilantic North America’s primary investment focus is in the business services, consumer, energy and financial services sectors. Trilantic North America currently manages four private equity funds with aggregate capital commitments of $5.7 billion. For more information, visit

About Trilantic North America

Sunrise Strategic Partners (“Sunrise”), based in Boulder, Colorado, provides growth capital and expertise to emerging brands in the healthy, active and sustainable living space that resonate with millennials, have a strong proof of concept and have reached approximately $10-$20 million in revenue. The Sunrise team is deeply experienced in scaling brands and supports these investments by adding strategic value and guidance on tactical priorities. Sunrise Strategic Partners was founded by Steve Hughes, founder of Boulder Brands, and Trilantic North America, a leading private equity firm. For more information, visit

About Sunrise Strategic Partners

PACT is all about super soft clothes and putting people first. All PACT apparel is sweatshop free, ethically produced, and part of a movement transforming the way apparel is made. Sure they're (comfy, amazing) clothes, but they're more than clothes. They're an impetus for the best kind of change. PACT is led by Brendan Synnott, the founder of iconic natural food brands Bear Naked Granola and EVOL Frozen Foods.

About PACT Apparel