Steve Hughes and Trilantic North America Form Sunrise Strategic Partners, LLC, an Accelerator of Emerging Consumer Brands
Local natural foods entrepreneur Steve Hughes has formed Sunrise Strategic Partners, LLC (“Sunrise”), in partnership with Trilantic North America, a private equity firm, to provide growth capital and expertise to emerging brands in the healthy, active and sustainable living space. Based in Boulder, Colorado, Sunrise will focus on partnering with passionate founders that have a strong, unique vision and are ready to take their business to the next level.
"Trilantic and I share the vision that there is tremendous value to be created by helping founders of brands that resonate with the millennial consumer scale their business,” said Steve Hughes co-founder and CEO of Sunrise Strategic Partners. "I am excited to partner with Trilantic to create a platform with the growth expertise and capital founders need to scale a great proof of concept into a disruptive force in their category."
“Sunrise Strategic Partners, with its experienced team, network of advisors and industry relationships, will help entrepreneurs accelerate the growth of their businesses,” said Jamie Manges, Partner at Trilantic North America. “We are thrilled to be partnered with Steve who has a strong reputation of investing in and growing consumer brands.”
Trilantic Capital Management L.P. (“Trilantic North America”) is a private equity firm focused on control and significant minority investments in North America. Trilantic North America’s primary investment focus is in the business services, consumer, energy and financial services sectors. Trilantic North America currently manages four private equity funds with aggregate capital commitments of $5.7 billion. For more information, visit www.trilantic.com.
About Trilantic North America
Sunrise Strategic Partners, LLC (“Sunrise”), based in Boulder, Colorado, provides growth capital and expertise to emerging brands in the healthy, active and sustainable living space that resonate with millennials, have a strong proof of concept and have reached approximately $10-$20 million in revenue. The Sunrise team is deeply experienced in scaling brands and supports these investments by adding strategic value and guidance on tactical priorities. Sunrise Strategic Partners was founded by Steve Hughes, founder of Boulder Brands, and Trilantic North America, a leading private equity firm. For more information, visit
About Sunrise Strategic Partners