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Trilantic North America and Chris Barbin Partner to Form Tercera

Trilantic North America, a leading private equity firm, and Chris Barbin, a seasoned entrepreneur with 30 years of experience in IT professional services, are partnering to form Tercera, an advisory firm specializing in technology professional services. Tercera seeks to partner with founder-led, growth-focused and cloud-driven professional services firms.

Founded by Chris Barbin, CEO of Tercera, in partnership with Trilantic North America, Tercera’s mission is to empower the people and businesses that make technology work. Tercera will achieve this mission by providing founders and leaders of professional services businesses with the capital, counsel and connections they need to grow faster and outperform their competitors. Focused initially on the $460 billion cloud services space, Tercera will support consultancies and managed service firms that specialize in analytics, automation, data, security, enablement and cloud management.

“Software might be eating the world, but it takes people to make, deploy, manage and use that software. Too many investors forget that, choosing to instead focus products over people, but Trilantic North America is different.” said Chris Barbin, founder and CEO of Tercera. “The Trilantic North America team has a long history of investing in people and they too see the increasing role services play in customer success and enterprise software adoption, especially in today’s digital economy. We couldn’t ask for a better partner.”

“We are very focused on the intersection of human capital and technology,” said Trilantic North America partner Jeremy Lynch, “and Tercera’s mission is clearly aligned with this effort. With Tercera, we get to do what we love - invest in people and entrepreneurs - in partnership with a world-class team that truly understands how to help organizations scale”.

“Services represent the picks and shovels of the enterprise software boom. Without services firms, adoption doesn’t happen and software growth stalls,” said Trilantic North America Principal Dan Siegman. “There are so many great entrepreneurs and opportunities in the IT professional services space, and we’ve been looking for the right way to help them build their businesses. We’ve spent the last 18 months with Chris and the Tercera creating a firm purpose-built for this mission.”

Tercera is led by a full-time team of seasoned operators and advisors who are deeply ingrained in professional services, joined by a community of advisors and mentors who are invested in making a difference for this next generation of service entrepreneurs.

Useful Resources

Definition and players in the cloud's Third Wave

Read Tercera's people-first manifesto

Connect with Tercera on LinkedIn

Follow Tercera on Twitter at @TerceraCapital

Follow Tercera's blog for news, trends and advice in cloud services

Media Contact:
Cathy Summers
Summers PR for Tercera
cathy@summers-pr.com
415-483-0840

Media Contact:
Cathy Summers
Summers PR for Tercera
cathy@summers-pr.com
415-483-0840

Trilantic Capital Management L.P. (“Trilantic North America”) is a private equity firm focused on control and significant minority investments in North America. Trilantic North America’s primary investment focus is in the business services, consumer and energy sectors. Trilantic North America has managed six private equity fund families with aggregate capital commitments of $9.7 billion. Trilantic North America has been recognized by Inc. Magazine’s 2019 list of Top 50 Founder-Friendly Private Equity Firms. For more information, visit www.trilanticnorthamerica.com.

About Trilantic North America

Tercera is an investment and advisory firm founded to accelerate the growth of people-centric businesses. Specializing in the $460 billion cloud professional services market, the Tercera team is composed of invested operators who know first-hand what it takes to build and scale a successful cloud services business. Tercera (Spanish for 'third') is on a mission to identify the people and partners who will lead the next wave of cloud computing - the Third Wave - and provide them with the capital, counsel and connections they need to scale faster and take an outsized share of the market. For more information, visit: https://www.tercera.io/.

About Tercera