Implus
Implus is an innovative industry leader with a keen focus on elevating the lives of consumers in the fitness and physical training categories. Home to over 20 brands, Implus is an international consumer packaged goods company specializing in fitness, outdoor, sporting goods and footcare products, with state-of-the-art logistics, merchandising and marketing capabilities.
- Consumer
- Realized
- Durham, NC
- Invested in 2011
- www.implus.com
Seth Richards, Former CEO of Implus
Trilantic North America has proven to be a successful partner in helping the management teams of middle-market businesses grow organically and through acquisitions.
Trilantic North America has proven to be a successful partner in helping the management teams of middle-market businesses grow organically and through acquisitions.
M&A
Shortly after closing, Trilantic North America worked with management to formalize the company’s M&A function, including (i) building an internal M&A team, (ii) developing specific acquisition criteria to focus sourcing efforts, (iii) coordinating around key industry conferences, including the Outdoor Retailer Show, and (iv) establishing bi-weekly pipeline review calls.
These initiatives led to the evaluation of +125 opportunities and the acquisition of 6 targets over Trilantic’s hold period, with realized revenue and cost synergies driving significant value creation.
Geographic Expansion
In early 2012, Trilantic North America and management worked with Bain & Company to develop a comprehensive approach to increasing penetration of the European market. Over the subsequent 3 years, Implus executed several initiatives to drive international growth, including
- Recruitment: Hired a dedicated sales team to cover the UK and France
- Sales Planning: Implemented geo-specific go-to-market strategies within Germany and Scandinavia
- Customer Acquisitions: Onboarded numerous European sporting goods and FDM retailers
- Merchandising: Diversified product mix by introducing new brands including Apara, Sneaker Balls, Sof Comfort and Little Hotties
As a result of these efforts, Implus’ European business grew by 50% over the course of its partnership with Trilantic North America.